Monthly Archives: February 2013

VERTIS NORTH : THE CBD OF QUEZON CITY

Vertis North is the city center of Quezon City. Uniquely located and masterfully planned, Vertis North unifies the city’s resources in an engine of dynamic growth. The North Triangle property on which Vertis North stands spans 45 hectares of prime land, inclusive of TriNoma. It is a location of unparalleled strategic importance, bound by EDSA, Agham Road, and North Avenue. Masterplanned by Ayala Land in a joint venture with the National Housing Authority, Vertis North is the nucleus of a uniquely entrepreneurial city. VERTIS NORTH “THE FUTURE CBD OF QUEZON CITY”.

CIRCUIT MAKATI: A new lifestyle playground up soon

Long before towering skyscrapers dotted the Makati City skyline, there existed a vibrant and energized urban district lying close by the river. It was a place where people gather to mingle and socialize, where friendships once blossomed, and tales of the past sang music to people’s ears. Those were the old, glory days of what was then known as the Sta. Ana Cabaret, an iconic feature of the city of Makati that reminded people of how urban life used to be.

A couple of years later, after the Cabaret succumbed to the forces of Mother Nature, Sta. Ana became host to the country’s premier horse race track — the Sta. Ana racetrack. And then, fast-forward to seven decades after, Sta. Ana, Makati now appears to be primed and ready for a new transformation.

Once considered a barren land that nobody took notice of, Makati City has since become known as the face of Metro Manila’s progress and development. The city’s continuous emergence as the country’s leading city is highlighted further by the unfolding of one of the key pillars of the Make It Happen, Make It Makati campaign: Ayala Land’s launch of an urban entertainment development at the Sta. Ana district known as Circuit Makati.

“Circuit Makati is Ayala Land’s 21-hectare integrated, mixed-use development anchored on entertainment experiences that brings together Ayala Land’s various product lines — Alveo for residential, Ayala Malls and offices, and Ayala Hotels,” says Tony Aquino. “In five years’ time, it will rise as a dynamic urban hub seamlessly complementing the distinct taste for living, leisure and lifestyle of today’s modern urbanites.”

“We envision Circuit Makati to further highlight Makati City’s stature as the country’s unrivaled destination for leisure and entertainment,” shares Meean Dy Strategic Landbank Management Group head.

Circuit Makati looks to become the first and only large-scale urban district development in the country that will host three distinct entertainment venues aimed at attracting families.

The development will feature the Circuit Theatre, an indoor theater that will provide a different sensory experience through state-of-the-art audio and visual entertainment. There’s also the Central Walkway, an interactive walk that will cross the entire length of the district, highlighted by a distinct water feature flanked by an array of retail and leisure shops. Lastly, there will be an outdoor theater called the Globe Circuit Events Ground, a partnership with Globe Telecom, which will be a venue for street plays, festivals, fashion shows and outdoor exhibit events.

“The open grounds of Circuit Makati will feature a 2,000-square meter canopy area, which can house up to 800 people, and is set to be the preferred entertainment venue in the metro, hosting numerous events and activities providing fun for all,” shares Mel Ignacio, Circuit Project head.

Circuit Makati will also feature anchor stores, unique retail concepts, and sports entertainment facilities, all while providing denizens with an extended experience of the Ayala Center leisure lifestyle. The district will also be featuring a football turf and a skate park to further excite sports aficionados. Come February 2013, Alveo Land will be launching its residential projects at Circuit Makati, while the mall and retail developments are also expected to begin next year.

By bringing retail, office, hotel and residential developments, Circuit Makati is truly primed to be at par with the distinguished entertainment and lifestyle hubs across the globe. That being said, Circuit Makati will thus complement the dynamic lifestyle that is already thriving at the heart of the city one that has been synonymous with the rich legacy imprinted by Ayala Land, Inc. on the city of Makati.

Ayala Land set to continue 2-digit growth

Property giant Ayala Land Inc. (ALI) is set to continue this year the trend of double-digit growth in revenues and profits, company executives said.

The real estate arm of the Ayala conglomerate will sustain its growth in the long run by focusing on township projects offering its numerous products, they said.

“Certainly double-digit growth in terms of top line and bottom line is attainable given the rate with which we are going,” said ALI chief finance officer Jaime E. Ysmael.

For instance, ALI has P65 billion in unbooked revenues, up from P48 billion last year, Ysmael said. These are recognized based on the percentage of completion of property projects.

ALI’s profits surged 27 percent to P9.04 billion last year from P7.14 billion in the previous year as revenues from its residential, hotel, office and commercial projects jumped 23 percent to P54.52 billion.

ALI is wrapping up its 5-10-15 program, which was launched in 2009 amid the global financial crisis. It is a five-year plan ending in 2014 that aims to boost net income to P10 billion and return on equity to 15 percent.

“We have put in place a strategy that will ride on the momentum of what is happening in the Philippine economy,” said ALI president and CEO Antonino T. Aquino.

Aquino said the strategy will allow the company to benefit from low interest rates for the residential segment, outsourcing industry for its office space, economic growth for the industrial parks, tourist arrivals for hotels and resorts and higher consumer spending for its commercial centers like malls.

For long-term growth, ALI will focus on township and integrated centers.

There will be greater focus on developments in our own business districts where the property values are protected and there is strong demand, Aquino said.

ALI will maximize the value of its properties by offering residential, retail, office and even hotels in its communities while concentrating its resources in one area, Ysmael said.

So far, ALI has developed numerous township projects and business districts located like the Makati central business district, Bonifacio Global City in Taguig, Nuvali community in Laguna and the Cebu IT Park.

ALI will start developing this year the 74-hectare Arca South, formerly the FTI complex, in Taguig; the 21-hectare Circuit Makati, formerly the Sta. Ana racetrack; and the 45-hectare Vertis North in Quezon City.

Ysmael said Arca South can host 20 residential towers carrying residential brands AyalaLand Premier, Alveo and Avida.

Some lots in Arca South can also be sold for office and other vertical developments like schools and hotels, Ysmael said.

“It will generate quick liquidity and at the same time accelerate the development of FTI,” Ysmael said.

ALI earmarked P65.5 billion this year for the completion of ongoing developments and launch of 69 new projects with a combined value of P129 billion.

Last year, ALI spent a record P71 billion for project and capital expenditures as it launched 67 new projects last year worth P110 billion.

For this year’s capital spending, Ysmael said “P20 billion will be for land acquisition and the P45 billion will be for project development.

“The spending will be more skewed towards project completion. We launched quite a lot of projects in the last couple of years,” Ysmael said.

For funding, ALI will primarily make use of its P29 billion cash and collections from pre-selling.

Ysmael said the property firm is also looking at refinancing P5 billion in bonds and notes that will mature this year.

ALI plans to lengthen the maturity of its debts to seven to 10 years, locking in on low interest rates, Ysmael said.